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The questions posed by AI are relevant to marketing and marketing represents an area of
application that is certainly of great interest to data science. Despite this attention from the literature, the impact of AI in marketing does not yet seem to be delineated in its contours, suggesting that we are still in an exploratory phase.We welcome papers providing new empirical evidence and theory testing on the relation between artificial intelligence and marketing processes, based on solid qualitative or quantitative research design. Expressions of interest and abstract – Sept. 30, 2024 Read all
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